There is the noun ‘sustainability’. There is the adjective ‘sustainable’. But what does sustainability actually do? What is the verb, the action word? Sustain doesn’t quite cut it. So much that is written about sustainability is, as a friend of mine would say, ‘blah blah’, and one of the main reasons is that it is packed with abstract nouns, and short on doing words.
Read the rest of this article at http://www.sustainabilityforum.com/blog/what-does-sustainability-do
sustainable brands 
Just wanted to share a resource link with you (in case you haven’t been there already) – Adam Werbach’s site (he is the Global CEO of Saatchi & Saatchi) http://www.strategyforsustainability.com
Correction – that should be Saatchi & Saatchi S.